Retail Case Studies
Superquinn
WDL were chosen to roll out a new store design and concept across an estate of Deli Supermarkets in Ireland.
11 stores have been successfully remodelled with WDL providing a complete service. The first store in Blanchardstown - Dublin, was the Winner of Store Design of the Year 2007.
Hamleys
Hamleys London - WDL was engaged by Hamleys in 2000 to completely remodel the interior space of this world famous, 7 storey toy store. This technically complex project was carried out in several phases while the store continued to trade and was televised in a Channel 4 documentary.
Since then WDL have carried out various facelifts within the store, which celebrates its 250th Anniversary in 2010. The first phase of another complete refurbishment was recently voted the Best (Non Fashion) Retail Concept at the 2008 Display Awards. WDL provided a complete service, working closely with American concept designers, Chute Gerdeman.
Hamleys Dublin - Building on the success of the Regent Street model, Hamleys have recently opened a new large format store within the Dundrum shopping centre. Others are planned to follow in capital locations, working closely with WDL.
Virgin Megastores
Following the success of Virgin Games Centres and Virgin Active, WDL became involved in the roll out of Virgin Megastores, including a new mid size store concept for market town locations.
The store showcased was a big budget transformation of the former Tower Records in Piccadilly Circus. Working closely with Paris architects, Collet & Berger, the store would define the style of Megastores worldwide.
Heaven V
A new design for cosmetics retail and aromatherapy massage to replace Virgin Vie branded outlets.
Queen Mary University Students' Union
A new concept of campus convenience store, in the student village for Queen Mary Students’ Union.
Virgin Games Centres
Our relationship with Virgin began in 1990 when chosen to design and manage a roll out for 30 new Games Centres in High Street locations. The aim was to secure an early place in the growing computer games market.
These were completed successfully over a period of 30 months, while driving down costs by almost 25% through value engineering.